Casino software companies have changed in the way they are comprised in a more modern industry. IN the early days, a casino software vendor may have had their own customer-facing brand along with licensees, but gone are those days due to conflict of interest issues. These days, with casino operators looking to bring on as much content as possible, suppliers have had to change from unwilling to work with competitors to needing to be a part of a large network of developers all providing games in one synchronized network. This is where a company called SoftSwiss became very successful, and this page will detail how this niche developer became one of the biggest aggregators of games in the space.
A Brief History of Soft Swiss
When SoftSwiss launched back in 2009, the online casino industry had already started its journey of shared content where we find ourselves today. When the company started building games, it recognized a need to make integration with other providers as simple as possible, so it set out to also build a platform that could accommodate these vendors. Then end result was a system that became so powerful that it ended up being the go-to back office platform, even though the SoftSwiss front-end games weren’t as successful as some of the competition.
Over the years, the company has struck deals with multiple top software vendors and now boasts over 2,000 game titles from over 20 vendors on its SoftSwiss platform. While all of this was happening, the SoftSwiss games themselves seemed to disappear from the picture, only to be brought back with a total rebrand, BGaming, in early 2018.
The BGaming games are Bitcoin games, focused on the fledgling cryptocurrency gaming market. The titles are the same as when they were SoftSwiss games, as well as some newly developed titles. The main difference with these games is that players can gamble in BTC, which is a new currency choice for players. SoftSwiss is hoping to hit the Bitcoin market with a splash and ahead of some of its traditional-currency competitors.
Top Three SoftSwiss Slots Games
This was one of the company’s most popular titles when it was still under the SoftSwiss brand, and to this day provides excellent entertainment to players from around the world. The 5 reel, 25 pay line game has a mythology theme, but the symbols are a mix of Greek, Nordic, and Roman strains of mythology as opposed to focusing on one by itself. The game features many well-known character names including the Zeus Lightning Scatter symbol, which is a very valuable symbol in the game. Along with Free Spins and wild symbols is the Gamble feature which allows you to try to double your winnings after each spin.
The Cherry has been one of the most popular symbols in the history of the slots world, so it is no surprise to see a cherry-themed slot machine from BGaming. This is a 5 reel slot with a more classic 9 pay line system. The game features many cherry-related symbols, and the scatter symbol is the Cherry Girl, featuring a scantily-clad woman on a cherry. Revealing 5 of the Scatter symbols wins you 1,000 credits, while 3 of them triggers some free spins and you would win up to 50 spins during this time. Overall, the game is very similar to an older-style video slot machine which we like as a change of pace to the intricate games being developed today.
Welcome to WestTown, a made-up western themed town used as the backdrop for this 5 reel slot machine. The graphics, sounds, and colors of this game take you right to a time where the Sheriff wandered into the salon, saddled to the bar for a drink and asked around for the whereabouts of the bad guys on the Wanted posters. Symbols of the Sheriff’s badge and Wanted signs are mixed in amongst the playing card symbols, and you are trying to find a winning combination on one of the 9 active pay lines. This game also features the Gamble functionality for those of you willing to take a risk with your winnings.
SoftSwiss has not only built all of their in-house games to work with the majority of mobile devices, but they have also ensured that their aggregator platform has the same compatibility. The company only works with software vendors who can provide non-download games so the entire white-label solution can be accessed from the browsers of phones and tablets.
SoftSwiss is a great example of a company that sensed when the time was right to pivot, and gained momentum as a result. Giving up its original business fo supplying real-money casino games to instead be the aggregator was likely a tough decision, but definitely paid off in the end. The fact that the firm could then re purpose its original content for use in a new segment of the gambling industry was another pivot that the company hopes is successful as its last. We have a feeling that with this management team and the high quality of SoftSwiss’s product line, this success is more a formality than anything.