Where a casino software company chooses to focus its development and business development can often be the difference between success and failure. Too many companies try to service too large a piece of the market, and these days with so much competition in the industry, it is sometimes easier to pick a region or a type of game and be more focused. Gameplay Interactive has built a nice business since they launched focusing on the Asian market, and as you will see from this short review, it has come a long way in a short period of time. We are going to look at the short history of Gameplay Interactive and some of their excellent slots games.
A Brief History of Game Play Interactive
Gameplay Interactive has been in the online caisno software business for almost a decade, and consider themselves one of the top interactive casino developers in the market today. The company offers a full suite of casino software, from Table Games and Slots to Lottery and Bingo. They have even built a Live Dealer casino offering. This makes them one of the most complete casino suppliers in the industry.
Gameplay Interactive’s slots catalog has drawn attention from the gaming community due to its robust graphics design, which features both 2D and 3D interactive symbols. While the company does have clients in the European market like NetBet, in 2015 it signed a partnership deal with SB Tech, an Asian-focused sportsbook software company. This gave the company access to all of SB Tech’s clients in the Asian market, and the development arm of the company shifted its focus to building more Asian-themed games.
Top Three Gameplay Interactive Slots Games
This is a slot machine based on a very popular children’s story about 7 identical brothers who all have a different superpower. Now, this book was originally written by a New Zealander, but the story has been transported into this game with an Asian theme. The symbols in this 5 reel, 25 pay line slot feature all the 7 brothers, along with other characters from the story. While the graphics are cartoonish in design, the 3D element makes the symbols pop off the game board when you win a prize. The game has a very simple bonus round which gives you the chance to win Free Spins or a higher multiplier, and with so many wilds and bonuses on the reels, you will be entertained for a long time with these brothers!
World of Warlords
This is a game that clearly takes its theme from the popular multiplayer games such as World of Warcraft. While we tend not to be big fans of companies manipulating the names and designs of other games, this slot machine is an exception. The symbols of the slot that show the characters of this game are incredibly detailed, and that definitely increases the overall enjoyment when spinning the reels. The 5 reel, 30 pay line machine features a soundtrack that matches the fantasy-style characters and art, which is a nice change from the standard slot machine music in most games.
This is one of the least complicated slot machines we have come across in a long time, which may, in fact, be why it is so popular. There are no bonus games, Scatter symbols or wilds to worry about here. IN fact, there are only three symbols on this 3 reel, one pay line game. This game takes us back to the early days of slot machines, and that nostalgic gameplay is enhanced in this game with the addition of the cute baby pandas. Come on – who doesn’t smile when they see a baby panda! While this game doesn’t have any of the bells and whistles of the modern-day slots, the fact is you also won’t lose money as quickly in this machine, which is another reason to give it a try.
The mobile penetration of the Asian markets is far higher than that of North America, which may be shocking to hear given how much we use our devices on this side of the Pacific. If you want to be a successful gaming software provider in Asia, you need to have your games be mobile-compatible. The Gameplay Interactive games are able to be accessed from mobile devices through the browser, and we have even seen some of its games available in Android app format. AS the entire gaming industry continues to shift to mobile-first around the world, Gameplay Interactive will continue to build out its new games in HTML5 in order to stay at the forefront of the industry.
While we are impressed that this company has a full casino suite, the fact that it has focused so heavily on the Asian slots category has helped propel Gameplay Interactive to success in that market. The strategic partnership with SB Tech has paid significant dividends for the casino software supplier and has set it up well for much more future success.